This really touches on the point of 'connected-ness' that the modern world offers that was a big discussion piece as we investigated the idea a 'homogeneous global culture'. Not only are we more in contact with each other and those of differing cultures, backgrounds and ideas, but we are more connected with businesses and we see that today's business models reflect that with such things as investing $9 million in improving a website. And, this is done because people are likely to spend $35 billion more a year on this website in making it that much more attractive and easier to use. Why go out shopping when you have an international marketplace just a click away?
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